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2015 may have been the year brands finally got serious about taking social stances.

Thanks to changing attitudes about corporate responsibility, businesses were more willing than ever to stick their neck out in support of social causes, and they did so on issues like same-sex marriage, changing gender norms and even transgender issues.

Studies show that the public is generally becoming more receptive to companies that broadcast opinions on socially charged topics, and in some cases, even coming to expect it from their favorite brands. A report from Nielson found that 55% of online consumers are willing to pay more for products from brands that showcase a positive environmental or social impact Read more…

More about Advertising, Social Good, Business, and End Of 2015

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