Practically the entire world has a mobile phone and a whole bunch of them are smartphones.

Obviously that is not breaking news. We all know that every single day more and more people turn to their smartphone, tablet, etc. to do pretty much everything they can do on a computer.

There is no shortage of statistics to back up and support the fact that the use of mobile as part of an overall marketing strategy is no longer a luxury but is in fact… essential.

This white paper from Oracle goes beyond the usual statistics and provides 5 quick tips on how to optimize your marketing campaigns for the mobile world. Visit Marketing Land’s Holiday Retailer to download your copy and learn more.

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