Apple gave us a sneak peek at its store of the future and Jony Ive’s “secret design studio” in a new teaser that aired on CBS Thursday night.
The video comes ahead of a longer Charlie Rose segment to air Sunday on 60 Minutes.
See also: Inside Apple’s perfectionism machine
The video is unusual for the notoriously secretive company that —other than its massive product launches — rarely gives the public much insight into what goes on at its Cupertino headquarters. Ive is the famous design chief behind many of the company’s most iconic products, including the iPhone and iPad. Though Vanity Fair was given access to the studio while reporting an exhaustive profile earlier this ear, interviews with Ive are rare Read more…