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LONDON — This advert is so unusual it’s sort of hard to know where to start.

Robert Dyas, a chain of hardware stores found in the UK, released the above Christmas advert last Thursday. It’s titled “We’re Robert Dyas and we’re gay. And Straight. And bi…”, and it features various staff members and customers introducing themselves, saying what their sexuality is and then talking a bit about Robert Dyas and how much they love it.

“Hi my name’s Marcus,” says a staff member at the beginning of the video. “I work at Robert Dyas and I’m gay. I like going out with my friends and playing volleyball. I also like showing our gay and straight customers our funky range of Christmas gifts.” Read more…

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