white hat seo case study imageToday you’re going to learn how Emil rocketed his site to the #1 spot in Google.

(You’ll also see how he turned this #1 ranking into $100k in monthly recurring revenue)

But wait, there’s more :-)

I’ll ALSO show you how Richard boosted his organic traffic by 348%…in 7 days.

And in this case study I’ll walk you through the exact white hat SEO strategy that they used, step-by-step.

How Emil Used The Skyscraper Technique to Generate 41,992 Pageviews, a #1 Ranking and $100k In Monthly Recurring Revenue

Emil’s Skyscraper content went live in April.

But he didn’t eat Doritos on his couch and hope that his post hit the first page.

Instead, he promoted his post using email outreach (more on that later).

And that email outreach directly led to…

41,992 pageviews:

google analytics pageviews

645 social shares:

social share count

(Including Tweets from peeps with thousands of followers):

influencer tweetAnd most important of all, fistfuls of high-quality backlinks:

contextual backlink link in a blog post

But that’s just the tip of the iceberg…

“Shares and Pageviews are nice and all…but what about the long-term ROI?”

Even though Emil’s post came out over 7 months ago, his post continues to generate traffic, leads and sales.

How?

Gool ol’ fashioned white hat SEO.

His newly minted backlinks skyrocketed his site to the #1 spot for his target keyword, “wellness program ideas”.

number one ranking

That #1 ranking (and traffic from social media) brings in 10,000+ Pageviews per month…like clockwork:

monthly pageviews

And because Emil’s post attracts high-quality organic traffic, a good chunk of his visitors convert into leads:

email subscribers

But most important of all, this guide helped boost Emil’s homepage traffic by 59%.

pageview increase

Here’s why this is so important:

Because Emil’s homepage converts so well, this traffic boost drives over $100k in monthly recurring revenue.

revenue graph

How Emil Turned a “Blah Blog” Into an Online Sales Machine

OK so who is this Emil guy?

Emil Shour runs content marketing and SEO at SnackNation, a healthy snack delivery service.

emil shour

On Emil’s first day his boss sat him down and said: “get us some backlinks”.

Now:

At this point, Snack Nation’s SEO strategy was scattershot.

They were publishing generic posts like, “3 ways to do X”and “5 tips for Y”.

Here’s an example:

older blog post

These posts didn’t move the needle…despite the fact that they referenced Office Space :-)

(I LOVE that movie)

In fact, most of their posts generated only a handful of shares:

total social shares

In Emil’s own words:

“When we first started out, the blog had a couple of okay posts. We weren’t going after keywords that were outside of our really tiny niche. There’s only so many things people are looking for in terms of office snack delivery.”</span

Emil Shour

Emil quickly realized that his “get us some backlinks” mandate wasn’t going to work if they kept pumping out content like this.

Like most people do in a tight spot, Emil started Googling…

How a Random Encounter Changed Everything…

Emil’s search led him to a blog post at Backlinko, “Content Strategy Case Study: 36,282 Readers + 1,000 Email Subscribers“.

older case study

In that post I wrote about Jimmy Daly…

…and how he used The Skyscraper Technique to generate 4,865 Pageviews in a week:

first week pageviews

When Emil saw this post, a light bulb went off:

“I read that post maybe ten times because I was just amazed. I was like ‘holy crap. I have to do this.’ And I just modeled it completely after that.”</span

Emil Shour

I already showed you the impressive results that Emil achieved thanks to The Skyscraper Technique.

Now it’s time to show you exactly how he did it.

Step #0: Find an Awesome Keyword

Emil kicked things off with keyword research.

It didn’t take Emil long to figure out that VERY few people searched for healthy office snacks.

For example, a keyword like “healthy office snack ideas” gets only 20 searches per month.

keyword search volume

But here’s the interesting part:

Emil realized that people interested in healthy office snacks are ALSO interested in the broad topic: “employee wellness”.

So he popped “employee wellness” into the Google Keyword Planner

GKP search

…and voila! — he found this gem of a keyword:

google keyword planner keyword

Now:

This is a keyword that Emil’s customers search for every day…which is great.

But here’s the important thing to keep in mind:

This keyword has a $7 suggested bid…

suggested bid

….and a ton of Adwords ads on the first page.

adwords ads

All that Adwords action told Emil: “there’s strong commercial intent behind this keyword.”

In other words:

People that search for that keyword AREN’T a bunch of tire kickers.

These are people that are going to buy from you.

Brian’s pro tip:Find untapped keyword opportunities with these 3 tools
The Google Keyword Planner ain’t bad.

But if you want to find untapped keywords that your competition doesn’t know about, then I recommend trying these 3 tools.

1. MetaGlossary

MetaGlossary.com is one of my favorite long tail keyword generators.

Just put a broad keyword into the tool…

meta glossary

…and it will pop out dozens of awesome suggestions:

metaglossary results

2. FAQFox

FaqFox.com finds questions that your target audience asks online.

(And these questions usually contain untapped long tail keywords)

Let’s say you’re in the paleo diet space.

Just enter the keyword “paleo diet” (and a few sites you want FaqFox to scrape).

faqfox

And you’ll get a list of questions that people ask about your topic.

faqfox results

(You’ll also get a few…ummm…interesting questions):

weird question

But the normal questions are long tail keywords that you can create content around.

3. Udemy

I saved the best for last.

Udemy is a keyword research goldmine.

First off, you have Udemy autosuggest.

udemy autosuggest

As if that wasn’t helpful enough, the curriculum for each course hooks you up with a TON of keyword options:

udemy keyword research

And just like that you have a boatload of keywords that your competition will NEVER find.

OK, let’s get Back to Emil’s story…

Now that Emil had a keyword in-hand, it was time to size up the first page competition.

Step #1: Find Content That Already Ranks for That Keyword

Once you’ve found a keyword, it’s time to get a feel for what’s already out there…

…so you can destroy it.

(Yes, I let out an evil laugh when I wrote that <img src="http://s.w.org/images/core/emoji/72×72/1f600.png&quot; alt="

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