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The promise of Amazon’s Prime Air drone delivery service as depicted in a video released on Sunday is incredibly exciting. Taken at face value, this could represent the first real introduction of robotic devices into the mainstream as a consumer service – flying robotic delivery agents!

But hold on. Let’s take a moment and pump our collective brakes to consider just how Prime Air will or won’t actually work when it eventually takes off. The videos look cool and all (very sci-fi), but is Prime Air really practical?

Delivery execution

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