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LONDON — In the days of Photoshop and social media, any man can find greatness by becoming a meme.

No one knows this better than Irishman Ivor Noyek. Last Sunday, Noyek changed his Facebook picture to a shot of himself strolling down the side of the wooded road in New York. In the picture he’s rocking a beard, a pair of shades and a striped t-shirt. He’s mid-stride. There’s a bit of a hipster, indie-movie vibe to the whole thing.

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This vibe didn’t go unnoticed by his friends.

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