Apple Music’s latest marketing tactic isn’t music to everyone’s ears

The head of the streaming service, Jimmy Iovine, took to CBS This Morning with Mary J. Blige Thursday to discuss Apple Music’s recent ad campaign aimed toward women — and may have inadvertently alienated a few in the process

“Women find it very difficult at times — some women — to find music,” Iovine said. “This helps make it easier.”

The streaming service, Iovine said, aims to offer girls and women the perfect playlist for every occasion, including making dinner and exercising Read more…

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