According to ComScore, Consumers now spend more than half of their online time on mobile devices, identifying, researching, and connecting with businesses when they are on-the-go and away from home. Within this trend, marketers are utilizing emerging location-based mobile advertising strategies and tactics to reach and engage customers, while increasing ROI.

Download this Digital Marketing Depot white paper produced for YP to learn about using location-based targeting in your campaigns, the advantages of mobile retargeting, and cross-device retargeting.

Click here to get your copy.

The post Capturing “Near Me” Moments appeared first on Search Engine Land.

Advertisements