Google keeps on getting better at delivering answers instead of pages in the SERPs. Stone Temple Consulting released a report today that examined 855,243 queries from July 2015 that were also documented on December 2014. This apples-to-apples comparison showed that Google is now displaying a rich answer for 31.2 percent of the terms, up from 22.6 percent in December.


The queries selected for this study were terms that Stone Temple Consulting thought had a “strong chance of generating a rich answer.” This isn’t all queries, but a very select group of terms. Another important finding within this query set was that the use of answers with a text and title saw a 778.6 percent increase and that images saw a 75.3 percent lift.

The rich answers that were collected by Stone Temple Consulting include the following items in the SERPs:

  • Featured Snippets: Results extracted by Google from third-party sites
  • Answers provided by Google
  • Charts
  • Tables
  • Sliders
  • Maps
  • Forms
  • Snippets

For more information, have a look at the initial findings or see the full report, including how to leverage rich answers, at Stone Temple Consulting.

The post Study: Rich Answers Showing Up For 8.6% More Google Queries This Year appeared first on Search Engine Land.