Google keeps on getting better at delivering answers instead of pages in the SERPs. Stone Temple Consulting released a report today that examined 855,243 queries from July 2015 that were also documented on December 2014. This apples-to-apples comparison showed that Google is now displaying a rich answer for 31.2 percent of the terms, up from 22.6 percent in December.
The queries selected for this study were terms that Stone Temple Consulting thought had a “strong chance of generating a rich answer.” This isn’t all queries, but a very select group of terms. Another important finding within this query set was that the use of answers with a text and title saw a 778.6 percent increase and that images saw a 75.3 percent lift.
The rich answers that were collected by Stone Temple Consulting include the following items in the SERPs:
- Featured Snippets: Results extracted by Google from third-party sites
- Answers provided by Google
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