NOIDA, India—At the stroke of midnight, Rahul Malik finally got his hands on the iPhone 6s Plus in rose gold he had pre-ordered and stood in line for. The first thing he did? Take a selfie that left him pretty pleased — even if the phone had cost him more than four times the average per capita monthly income in New Delhi

Malik, a 29-year-old doctor, wasn’t the only Apple loyalist at the Apple store in the Noida suburb outside New Delhi on Thursday night. Like at other Apple stores throughout the country, customers had lined up in anticipation of the Indian iPhone 6s launch, seemingly untroubled by the fact that the phone costs more here than just about anywhere else in the world Read more…

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