Dozens injured when car strikes pedestrians on Las Vegas strip



Dozens of people were reported injured on the famed Las Vegas strip on Sunday night when a person drove onto a sidewalk, striking pedestrians near Planet Hollywood.

Reports of multiple people injured when car rampages thru Paris Blvd…Las Vegas Blvd shutdown

— Kevin Casas (@TheKevinCasas) December 21, 2015

KSNV reports at least 20 people were hurt while other media outlets in Las Vegas, citing police sources, are reporting 33 people injured in the incident

UPDATE: Police sources say 33 injured, 3 dead#VegasSidewalkCrash @News3LV

— Gerard Ramalho (@GerardNews3LV) December 21, 2015 Read more…

More about Strip, Las Vegas, Us World, and Car Accident


9 Reasons Why Talkative Kids Are More Likely to Succeed After They Grow Up


Talkative kids can sometimes be a nuisance for parents and guardians, but they should remember that it comes with its share of advantages. The willingness to speak loud and often is largely considered a positive trait. Research even shows that talkative kids do better in preschool. Thebenefits go far beyond that to grade school, secondary education, college and especially the workplace. Learn why talkative kids are more likely to succeed when they grow up.

1. They have better verbal communication skills.

The most obvious advantage talkative kids have is that they, naturally, become better at talking. Talkative kids are learning how to be strong communicators every time they open their mouths, and strong communication skills make it easier to succeed in almost any aspect of life.

2. They have a quick wit.

Someone who spends a lot of time speaking can obviously think fast on their feet. For that reason, talkative kids will likely be wittier than most of their peers, quick to crack jokes and entertain their friends. That’s good, because humor is a key to success.

3. They’re getting answers.

Talkative kids tend to be talkative because they’re curious, wanting to know more and more about the world they live in. When you ask more questions, you will naturally get more answers. That means that talkative kids will be more informed than the regular child by the time he starts school.

4. They have better social skills.

Talkative kids are likely to want to interact more and will make friends fast. A strong social group is one of the things you most need to have growing up, and that is often less of an issue for the talkers. It will also strengthen their relationships with their siblings. Sisters especially benefit from having someone to confide in.

5. They’ll participate more.

Talkative kids aren’t going to be able to stay quiet for long. That can definitely become a problem, yes, but if they’re able to learn when it’s okay and when it’s not, it can reap big rewards. In a classroom, for example, it can mean that they’re raising their hands a lot and contributing to discussions. Teachers usually need tricks and tips to get a discussion going, but not if one or two talkative kids are in the room.

6. They have more to say.

Most children couldn’t come up with enough to talk for five straight minutes. Talkative kids can talk for hours, which demonstrates that they have a lot of musings and ideas. That thoughtfulness and sense of imagination will pay off big time for them when they need to, say, come up with a new strategy as a CEO or write stories.

7. They have a lot of energy.

Talkative kids are veryenergetic. Just think about all they could get done if they just put that energy to good use. If your child never stays quiet and that’s a problem, help them find hobbies so that they can divert the energy towards something productive.

8. They keep things interesting.

Any parents of talkative kids can attest that they keep things interesting and often entertaining. It’s not always easy on the parent, but at least it never gets boring. In a world that even with parenthood can be dull at times, it’s good to have something in your life that is going to keep surprising you, and talkative kids are the most likely to shake things up.

9. They will likely be better parents themselves.

A study by researchers in the Frank Porter Graham Child Development Institute at the University of North Carolina at Chapel Hill, explained by Education Week,suggests that the more parents talk to their kids, the better their vocabulary and pre literacy skills wills become. So even when you’re stressed out because you have a talkative son or daughter, remind yourself of all the ways their tendency to speak up will improve their lives, and even your own grandchildren’s.

Featured photo credit: fairness sticks: tongue depressors as math engagement tool/woodleywonderworks via

The post 9 Reasons Why Talkative Kids Are More Likely to Succeed After They Grow Up appeared first on Lifehack.

10 Ways to Boost Your Weight Loss Productivity

LR_Kitchen Props_006

How productive are you in your most commonly inhabited environments? For most of us, this is either work or home. By making sure that your surroundings are conducive to healthy decisions and actions, you can boost your weight loss productivity and really entrench healthy habits and a healthy living mindset. Here are some ideas for your office and your home.


Reorganise your pantry. One of the first things I did when I started losing weight was clear all the crap out of my pantry. Believe me, just not having it there makes a huge difference–we’ve all mindlessly chewed our way through a whole pack of biscuits without actually being starving hungry to begin with.

Make treats hard to get. Try to reach a stage where it is possible to have treats in the house without needing to eat them all at once. It’s important not to deprive yourself of everything that you love! Just try making it difficult to access in order to lessen the temptation to eat it–put that pack of biscuits right at the top of your tallest cupboard.

Make your workout clothes accessible. If they are easy to grab and throw on, you can start making that mental adjustment when it comes to exercise, turning it from something you don’t like to something you might actually enjoy.

Get some home workout equipment. Working out at home is easy, cheap and fun. It’s also a great opportunity to practise moves you’re not sure about or feel too self-conscious to attempt in a gym or park. Buy some dumbbells and an exercise mat and stash them in a corner of your living room–by making it easy to do some exercise at home, you’re more likely to give it a go.

Hang up some motivating photos or outfits. Maybe you’ve got a pair of beloved jeans you want to fit into again, or a photo of yourself 10 kilos smaller that’s really motivating you to lose weight. Put those things–things that form part of your motivational toolkit–somewhere prominent, so you’re always being reminded of what you’re doing and why you’re doing it.


Get moving. Visit the toilet that’s one level up from you in your office building, go and stand outside to get some air, take phone calls standing up–every hour or so, if you can, do something that makes you get up from your desk and move around.

Drink glasses of water. Aside from the obvious health benefits of drinking lots of water, refilling a glass several times a day is a good way to get up from your desk regularly–water also helps keep hunger at bay.

Stock up on healthy snacks. Avoid the vending machine temptation and fill a drawer with things like raw nuts so you’ve got something healthy to snack on. Go one step further and pack yourself little portions of nuts so that you don’t end up chowing down on a whole bag!

Fill the work fridge with healthy lunch foods. If you’ve got access to a work fridge, fill it with healthy lunch ingredients–cottage cheese, avocado, lean protein–so you can make yourself a healthy lunch at work.

Ask for a standing desk. These are becoming more common and widely available, and they’re a great solution to the increasingly talked about health risks of sitting down all day. Chat to your boss or HR and see if you can get one–and if you can’t, then try to move around at work as much as you can.

Make your environment conducive to healthy behaviour, and it will naturally follow. It’s productive, it’s practical and it’s easy!

The post 10 Ways to Boost Your Weight Loss Productivity appeared first on Lifehack.

Steve Harvey just had the biggest fail in Miss Universe history



Updated December 20, 11:15pm ET with screengrab of Steve Harvey’s deleted tweet.

Miss Philippines, Pia Wurtzbach, is this year’s Miss Universe winner. But thanks to a blunder by Steve Harvey, the host of the event, her crowning was also the most awkward ceremony in recent Miss Universe history.

Wurtzbach was one of the final three contestants in the pageant, along with Miss USA Olivia Jordan and Miss Colombia Ariadna Gutierrez. Jordan was in third, and Harvey called out Wurtzbach as second, making Gutierrez the winner.

Gutierrez was already crowned and blowing kisses to the crowd when Harvey suddenly cut through the cheering: “There’s… I have to apologize.” Read more…

More about Tv, Watercooler, Videos, Conversations, and Philippines

What Annoys Employees Most About Meetings? [New Data]


This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

Few of us truly enjoy meetings in large part because they are often cited as a huge waste of time. For instance, in a study for Harvard Business Review, a group of consultants from Bain & Company analyzed the calendars of key employees for one company and found that one weekly executive meeting consumed 300,000 hours each year.

Here’s the specific breakdown:

  • A weekly meeting took up 7,000 hours for the top executives involved.
  • Another 20,000 hours of meetings among department heads and executives were generated in preparation for the meetings listed above.
  • Each team averaged 63,000 hours in preparation and generated an additional 210,000 hours in more preparatory meetings.

Although the size of the company had some influence on the numbers, it’s clear that employees are spending a hefty portion of their work lives in meetings. However, are there any behaviors or phrases that grind away at employee engagement and color participants’ general feelings toward meetings? The team at Igloo Software decided to look for answers. Their researchers surveyed 1,000 people to see what aggravates employees the most about meetings and grouped responses by age and gender for even further insights.

Here I’ll walk you through four key takeaways to keep in mind as you plan your next meeting.

1) Although there is a general consensus that meetings are productive, millennials actually find meetings more productive than their older counterparts.

Igloo’s data indicate that most people — exactly 53% — actually find meetings productive. However, further analysis indicates that though each gender’s view on productivity was similar, there is a key distinction between millennials and older generations: Nearly 20% more millennials than older employees find meetings productive. More specifically, the data indicate the following:

  • Women are just shy of a 50/50 split — exactly 51% of women find meetings productive.
  • More than 55% of millennials find meetings productive.
  • Nearly 55% of older respondents believe meetings are actually unproductive.

2) Although more than 75% of participants are annoyed by meetings they deem unnecessary, older generations are less tolerant of off-topic meetings compared with millennials.

The data set reveals that a majority of participants are annoyed the most by meetings they consider unnecessary. However, when Igloo broke down the results by millennials and older participants, the numbers indicated a clear distinction in the second-largest pet peeve: Nearly 10% more of those age 35 and older find meetings that stray off topic annoying compared with younger participants. Other insights include the following:

  • The second most popular meeting pet peeve to millennials is when someone repeats what another person said, earning more than 55% of the vote.
  • Older generations tend to be more annoyed in general with in-person meetings than younger participants: Only three pet peeves — unnecessary meetings, repeating what someone else already said, and not staying on topic — earned more than 50% of the millennial vote compared with the six peeves that earned more than half of the age 35 and older crowd’s vote.
  • Most participants aren’t too annoyed with people eating or drinking in meetings — it earned less than 25% of the vote in each age group.

3) Females are more annoyed by “win-win,” and “synergy” is a key pet peeve for males.

The survey also took a look at some common corporate buzzwords to see if any words are more annoying than others. The research indicates that although four out of the top five most annoying phrases are the same for each gender, there is one noticeable distinction: “Synergy” is included in the top five for men but absent for women; it is replaced with “win-win.”

When the data set is expanded to look at the 10 most annoying words to each gender, the list reveals similar results. Although the phrases aren’t in the same order, both males and females tend to be annoyed by the same ones:

  • Think outside the box
  • A lot on my plate
  • Bring to the table
  • Touch base
  • Win-win
  • Going forward
  • Rockstar
  • Synergy
  • Paradigm shift

Which words should you avoid? Nearly 50% of all participants are annoyed by “think outside the box” — exactly 80% more than those annoyed by “return on investment” and “bandwidth” combined.

4) Generational gaps exist for conference calls: Nearly 20% more millennials are less tolerant of people who forget to mute themselves compared with their older counterparts.

As working remotely becomes more common, more businesses are relying on conference calls to connect with their teams. Igloo took a closer look at this trend, and the data indicate that pet peeves differ between millennials and older respondents. Although a majority of participants in each age group — nearly 65% — are most annoyed by overall poor reception/not being able to hear on conference calls, key distinctions surface after analyzing other behaviors:

  • Exactly 10% more respondents over the age of 35 are annoyed by callers who try to talk over others compared with their younger counterparts.
  • Although most participants are annoyed with people who call from a noisy place, the data favor older generations slightly — by less than 10%.
  • Regardless of age, though, a majority of respondents agree that all six conference call peeves listed are annoying — fewer than 5% of each age group are not annoyed by all six.

The biggest takeaway from Igloo’s research? It’s easy for employees to feel like they are wasting time in meetings, and worse — if you’re not prepared, they could be. Some recommendations to optimize your efforts include outlining an agenda and designating a set time for questions near the end. Pay attention to how much of your workday is slated for your next meeting, and look for areas where you can improve. Although it might be nearly impossible to eliminate meetings entirely, check out the infographic below for insights into which phrases to avoid in an effort to boost engagement and productivity.


free productivity tips

Anti-marijuana campaign Stoner Sloth inspires slew of dank parody videos



The errant anti-marijuana campaign Stoner Sloth has gone viral, albeit perhaps not in the fashion that Australian government authorities wanted it to; after being relentlessly mocked online.

The campaign, which shows a sloth being stoned in a variety of social situations, has its own Tumblr page and Facebook account. Its purpose was to encourage kids to stop getting high, instead stoners everywhere have been laughing uncontrollably

So far, the compilation video on YouTube has amassed more than 1.6 million views, with the hashtag #stonersloth trending on Twitter on the weekend, where the campaign’s notoriety exploded — despite being around since November. Read more…

More about Australia, Watercooler, and Stoner Sloth

4 Reasons People Who Follow Their Passions Fail (and How to Avoid Them)

woman-1006100_1920 (1)

Following your passion is a great way to live. It’s a lousy way to make a living. For most people, anyway.

Why’s that? Because not all passions can be made profitable. And, for those that can, not all passion followers have the right knowledge and skills to be successful in their endeavors. Not to mention the patience.

Don’t get me wrong. I’m not saying that following your passion is a bad thing, even as a career. It’s worked for a few people. You know. You’ve read their stories on the internet. The headlines that proclaim “I gave up a [successful career/six-figure salary/dead-end job], moved to a [foreign country/tropical paradise/treehouse in the jungle] to pursue my dream of [scooping ice cream/opening a yoga studio/becoming a modern-day Robinson Crusoe] and never looked back.”

Well, I’m calling it bullsh*t.

Because let me let you in on a little secret. It. Almost. Never. Happens. That’s why those unlikely stories are so intriguing. They’re aberrations. Anomalies. Completely out of reach of the average person.

There’s More to the Story

Now that I’ve successfully dashed your hopes of realizing your dream, here’s the good news. It is entirely possible to follow your passion and still be successful doing so.

But in order to succeed, you must avoid these five mistakes that make people who follow their passions fail. It’s only by dodging these pitfalls that I’ve been able to get to where I am today.

1. They think they can follow their passions all the way to the bank.

Some passions translate well into careers or business endeavors. Others do not. Take me, for example. Sure, I’m passionate about real estate. But I’m also passionate about nature, travel, fishing, and lots of other stuff that’s never made me a dime.

What if, instead of real estate, I’d chosen fishing as a career? Spoiler alert: I would never have made much, if any, money as a professional fisherman. Yeah, maybe I could have moved to the tropics and opened an operation that offered deep sea fishing charters. But that’s not exactly the most lucrative profession out there.

Instead, I focused my efforts on something I knew I could make money doing. I worked hard to be successful at that and, as a result, I now get to enjoy all those other interests as much as I want!

Bottom line: If you can’t make money doing what you love, then make money doing something else. Then put that money towards pursuing your passion.

2. They may love it, but they don’t understand it.

When I was getting my start in the real estate world, I had a heck of a lot to learn. And when I moved my family down to Central America to start investing in property down here, I had to learn way more. Property valuations and real estate transactions just don’t work the same as they do in the U.S.

I had to do a ton of research just to learn about the process, before I could even consider making any investments. I talked to realtors, attorneys, and other professionals. I talked to local farmers and land owners, the ones who would ultimately be the people I would be buying property from.

It was more work that I’d ever dreamed I’d have to put in. But it paid off. My business partner and I could never have experienced the success we’ve found if we’d approached the Latin market with only the knowledge we had when we left the U.S.

In other words, being passionate about something isn’t enough. You’ve got to know it backwards and forwards. Eat, sleep, and breathe it. And, most importantly, be willing to keep working hard at it even when it isn’t easy.

3. They don’t have an exit plan.

One important thing to note about my success in the U.S. real estate market was that it happened during the biggest boom the business has ever seen. Practically everybody was developing projects and flipping houses. Any idiot could have made money in that market.

That was one of the reasons my partner and I started looking toward the tropics. We saw what was happening in the U.S., and we knew it wasn’t sustainable. We suspected a crash was coming, although we thought it would be specific to real estate; we just didn’t know when.

We could never have imagined the magnitude of the global economic crisis that ensued. But thankfully we had already devised a plan to not only stay afloat, but to build a thriving business in spite of the unfavorable conditions.

In short, if the pursuit of your passion is all that you have on your radar, then you will be devastated if–no WHEN–the unthinkable happens. And you will lie awake at night in fear that it will.

4. They rush in with guns blazing.

When my partner and I decided Latin America was the place to be, we didn’t turn in a two weeks’ notice, sell everything we had, and buy a one-way ticket. We took our time, and we did our due diligence.

We spent every day for months scouting properties. We traveled the entire Pacific Coast from the El Salvadorian border, through Nicaragua and Costa Rica, and down to Panama. That’s when a lightbulb came on, and we knew we’d found the right place to focus our efforts.

Even then we had many more weeks of searching before we settled on what ultimately became our first project. Meanwhile, we still had work going on back in the States to help sustain us until we could get things off the ground in the tropics.

We spent many days puttering around in a beat-up truck with a crude map, trying to reach some remote destination. We’d drive until we ran out of road. Then we’d find a guy with a horse or a canoe and keep going til we got to where we were headed.

My advice to you? Don’t buy into the hype. Getting to a place where you can live a life you’re passionate about is not an overnight process. It takes work. But, more importantly, it takes time.

What’s Really Going on Behind the Scenes

The climax of most true “following your passion” success stories isn’t a mystical epiphany, an impulsive decision, or a rare stroke of luck. Instead it’s a mixture of many far less glamorous elements. Like patience, prudence, and a lot of hard work.

Sure your success story may not go viral on social media. But when you read the ones that do, you can laugh, like I do, knowing they just got lucky. Things may work out for them; they may not. But, at the end of the day, you and I can sleep a helluva lot better at night.

Featured photo credit: woman-1006100_1920/Counselling via

The post 4 Reasons People Who Follow Their Passions Fail (and How to Avoid Them) appeared first on Lifehack.

How To Create Great Local SEO Content

If you are small business and you’re struggling with trying to create good local SEO content for your website, then you’re gonna want to listen to this Soundcloud recording, or read this blog post for ways on how to do that. Sorry I got confused there, but we’re trying something new here at Meaningful Marketing and I decided, “You know what, I want to utilize my Soundcloud account here and get a voice memo that talks about how to create good local content”. Actually, it all really comes down to the fact that I kind of hate having to write and it’s just easier to talk!

So, here we are! You’re struggling with trying to create good local content. And if you haven’t visited our website, you’ll soon see that we are strong believers in creating good local content that’s geared towards solving the problems of your target market. We’ll use our website here at Meaningful Marketing as a prime example.

Over the last year we’ve seen about a 130% increase in organic traffic.


I was looking at our analytics earlier tonight, and I was going, “Wow, that’s crazy because we haven’t any published that many articles this year. It’s kind of crazy to think that we’ve actually put in less energy with our content on our blog this year than we did last year, and yet, we’ve still seen a huge increase.”

It got to me thinking well, “Why is that?” And it reminded me just how powerful good, relevant and resourceful content can be. You know, not just creating content that talks about nothing, and it’s going to be good. I say resourceful, I should say educational.

Help Your Users

You got to help your users, whether it’s your potential clients, your clients, no matter who it is, you got to help your users. And that’s one of the main philosophies here in Meaningful Marketing. The idea is to create meaning in your marketing.

Now, originally, our idea was to have a bunch of cool offline strategies which revolve around that — creating meaning in your marketing. But we’ve adopted it to the online world and creating good content and it ties in to SEO because at the end of the day, improving your search engine rankings, there’s over 200 factors. But like I said, at the end of the day, we really believe that it comes down to creating good relevant educational content on your website.

We see Google, Bing and Yahoo, wanting to rank websites that are resourceful, that are educational, and that are authoritative. So, you need to sit back and think about your product or service, you need to sit back and think about writing good, relevant, useful, educational content and become in an authority in regards to your product or service.

So adding all this content on your website is gonna help your search engine ranking across the board because as Google crawls say it’s gonna go, “Yup, you know what this website’s content’s great, we’re seeing a lot of people click on it, and browse it, stay on, and engage on it. We want to increase this website’s search engine ranking across the board.”

And when I say increase the website’s search engine ranking, I mean increase the homepage for its rankings and increase any other page that you have across the board on your website, increase its search engine rankings.

So, like I said, for us we’ve seen a huge increase and that’s despite the fact that we’ve only published about 25 blog post on this website this year. But because these blog posts have been good and because the blog post we’ve written in the last year have been good, what’s happening is Google is crawling in our website and going at, “There’s all these great content, were gonna increase the rankings for all these blog posts that are targeting specific problems that deal with local SEO, or that deal with Google My Business across the board.

And of course, it’s helping our homepage, and all these other pages that we have the target: SEO Vancouver BC, or SEO Calgary, or Google My Business packages, whatever it is. We have all these pages that are actually targeting search terms and because we’re creating all these other great content on the site in terms of blog posts, we’re seeing a huge increase in traffic. That’s the way that you need to think about your business. So, I’m gonna stop talking about Meaningful Marketing and gonna start talking about you.

Local SEO Content For Massage Therapy

Now, I’m gonna throw out a local SEO content strategy gear towards a massage therapist. I chose massage therapy because it’s a pretty simple thing. Just sit back and no matter what your product or service is, think of yourself as a massage therapist like I’m gonna talk about, and think about how you gonna help create better local content. So the easiest thing that I can say for a massage therapist trying to create good local content and to help their homepage improve its rankings for “massage therapy, X and X city”, is to sit down and think about writing good content that’s geared towards people who have pain in their body.

So for me, I just recently saw a massage therapist two weeks ago because I was really struggling with neck pain in my upper neck. I work a desk job, obviously. I do a lot of work on a computer probably don’t have the best posture. I also play some golf and I play some squash, so my body goes to the rigger. I get pain, and I don’t stretch enough and I don’t do these things to maintain my body.

So, for me I’m your target market as a massage therapist, I have neck pain. Now, let’s just say that I’m sitting down one day, and I’m going, “Man, my neck is really sore,” and I type in “how to relieve neck pain”.

What I’m gonna see is I’m gonna see a bunch of articles from websites like WebMD, maybe there’s that isn’t a local business, just an authoritative website on massage therapy. I might even see an article from maybe like a or something like that; or a business website like Forbes might even have an article that deals with this and I’m sure they do. So what I’m gonna see if I type in “how to relieve neck pain”, I’m gonna see those types of websites and those webpages or I’m gonna see those types of webpages from those types of websites; so very authoritative websites.

So if I’m in Victoria BC and you’re a massage therapist in Victoria BC and I type that, and you write an article geared towards how to relieve neck pain in Victoria BC, I’m not gonna see it unless I physically type in how to relieve neck pain in Victoria BC. So even though a lot of people out there searching how to relieve neck pain and not searching how to relieve neck pain in X and X city, you still need to write that article because as that articles on your website and as you write a series of articles that deal with how to relieve neck pain, your search engine ranking are gonna increase now across the board. And even more so, if within those articles and blog post you have interlinks going to your other blog post and then interlinks going to your main page which is your homepage as a local business.

If you’re writing something to deal with “how to relieve neck pain in Victoria BC”, the beginning article is something to do with “Hey, if you have neck pain in Victoria BC and you’re looking for ways on how to relieve that, Click here or you’ll wanna read this blog post for four ways on how to do that.” And then your first sentence could be something like, “Massage therapy is a great way to relieve neck pain.” And if you have massage therapy linked into your homepage which is targeting massage therapy Victoria BC, that’s gonna help the homepage’s rankings.

The Value In Interlinks

So as you create more and more of these articles, and you have these interlink going to your homepage, and as you have interlinks going to your other blog post, its gonna help the overall scheme of your content. And it’s gonna help Google, Bing and Yahoo look at your website as a resourceful website because you’re creating good relevant and educational content.

So that’s just one example of writing an article geared towards neck pain.

You could write another article that talks about “how to relieve hamstring pain” or “how to relieve quad pain for runner”’, or maybe the article talks about “massage therapy for runners in Victoria BC“, and Victoria BC has a lot of runners and there might actually be people who are very specific in typing massage therapy for runners in Victoria BC. And if you target those types of search terms and you write a good piece of content that talks about running, and it talks about running in Victoria BC and make it really localized what your gonna have is your gonna have a good piece of content that’s gonna have potentially some people landing on it that what normally find about your business if you’re just thinking about I just want to rank for “massage therapy in Victoria BC”.

So as you create more of these articles you’re gonna get more and more people visiting on your website and your organic traffic is gonna increase. And it’s one theory and strategy that I call the bicycle wheel. And it’s to think of your website as a bicycle wheel, whereas the middle of the wheel is your homepage. That is your main spoke, that’s where you’re gonna get most of your traffic. But as you create all these articles of it, the spokes will column and the blog post are gonna be these spokes. Then you’re going to see more and more traffic come to your website.

To skip to another service provider in the city, just had a conversation earlier today with a former client of ours, who is a driving school instructor. And he’s talking about how is website rankings have decreased and he’s wondering why and a couple of months ago I sent them and said, “You know what? Listen, over the course of last year, Google has looking more of the content of your website and you need to be publishing good resourceful content in the form of blog posts.”

What Do I Mean By Content?

And sorry to get you kind of confused, when I say content, I strictly mean a blog post or a series of blog post or articles. Blog post, articles, content – it’s all the same thing.

So as I’m talking to him I’m saying, “You need to create good content, you need to be continuously updating your website.” And he’s going, “Well, I’m not getting very many calls, not a lot of people are visiting the website.” Well I go, “Okay, you need to write content.” And he’s asking me, “How do I do that?” So I say to him, “Well, just sit and look at the content we wrote on your website three months ago, with your rankings when we helped you out. And he goes, “Yeah okay, but how do I know it’s useful?” And I said, “If you think people might be having that problem out there. If it’s got something to do with driving schools, or driving lessons, write something for them.”

So I went on the analytics while I was having a conversation with him and I was looking at his stats. We had published an article for him that deals with getting your driver’s license in Victoria BC. And over the course of the last month, he had 8 people search something to do with driver’s license Victoria BC and land on that article. Now, while I was looking at it, I mentioned that to him and he said there was a few people who were looking for ways to renew their driver’s license in Victoria BC, and they were calling him.

So they were probably landing on that article, calling him and asking him, ‘does he renew driver’s licenses.’ Well no, he doesn’t. The article is strictly geared towards somebody who is younger or who has never had a driver’s license and needs to know the steps on how to get their driver’s license. So that was just one way that he got 10 visitors in the last month to his website that he would normally otherwise.

And that’s just one piece of content and that’s the way that you need to think of your website. So that article, and that blog post, and that content – was just one little spoke in the wheel. But that little spoke as you create more of those, it’s gonna help your overall websites ranking across the board. Again, whether it’s the homepage, the main point of your spoke, or whether it’s all these other spokes, it’s gonna help increase the rankings as you create more of this content.

And that going back to it, is how we have gotten an increase in our traffic is by creating all this content that talks about problems, that deal with SEO and Google My Business. And I’m sure if you’re on this article, reading it, you know how many problems and how many issues and you’re trying to learn about local SEO and Google My Business. Well, it takes a long time, there’s a lot of things to learn about.

And I’m sure your product or service isn’t much different. From the standpoint of massage therapy, I don’t know much about massage therapy, I don’t know a lot about my body, I don’t have the time to sit down and research. I’m sure if I stretch a little bit more, I’d be in a better frame of mine health wise and my body would feel a lot better. But if you’re a massage therapist, you need to think about me and writing articles geared towards me and why I have so much neck pain, back pain, why I have pain in my legs. And you need to write articles for me.

And the other way that you can use these articles is to have them linked from your homepage. So, your homepage is geared towards massage therapy Victoria BC. Now, if on your homepage, you have your content which is optimized and the longer and the more content you have on your homepage the better off you are. And then, within that content, if you have interlinks pointing to these articles that you written, you’re gonna see a huge increase in how much time people spent on your website.

If someone is searching the broad term of massage therapy, Victoria BC, they could be anybody. They could be somebody who works at desk hub, they could be a cyclist, they could be a runner, and what you want to do is you want to try to add links on that homepage that go to those articles.

So, on that homepage, an example of a sentence could be like, “massage therapy is great for anybody who runs a lot, who cycles a lot, or who works at desk job.” And if you have ‘runs a lot’, that links to your massage therapy for runners in Victoria BC page, and then if you have ‘cycles a lot’ so then if you have that text linked to your article about massage therapy for cyclers in Victoria BC. And then if you have who ‘works at desk job’, if that text is in link to an article you wrote about somebody who has a desk job and needs massage therapy. What you’re gonna do is like I said, you’re gonna increase the time that people spent on your website, and I’ve always said this is that the longer is somebody is on your website, the less time they’re on somebody’s else is.

And if you think about local search, a lot people are doing research so when they type in massage therapy Victoria BC, chances are they’re just gonna go on five or ten websites, take a look at the content and get an idea, they’re gonna look at your branding, they’re gonna look at your imagery, they’re gonna look at everything and they’re gonna make their decision based on that. But if you keep people on your website longer, and if you have good content geared towards them, you’re gonna be on top of mind, because you’ve improved their lives by helping them solve a potential problem that they have.

And again, that’s the whole marketing with meaning. You simply want to create meaning with your marketing. You want to improve people’s lives with your marketing and that’s part of the model that we have, that’s our business name. It was originally gonna be a business that deals with offline marketing strategies, we’ve just adopted the concept to online marketing strategies. Our domain name, outcareyourcompetition, it is simply means that, out care your competition. Write these articles that improve the lives of your clients and potential clients, because you know what, your competition is not. And that’s the whole idea, out care your competition; care more for your clients and your potential clients.

So like I say, when someone’s on your website, they’re browsing around, link to those key articles. And as you link, and as you provide all these good resourceful educational content for these people, they’re gonna stick on your website longer, and as I said, you’re gonna build a connection with them, you’re gonna build trust because you’re looking out for them. It’s something that we call opening the sale or providing a soft sale. You’re not going in for the punch right a way. You’re going, “Hey, here you go, here’s some good content, read it, check it out. And by the way, we also provide the service. So if you don’t solve your problem, come check us out.”

That’s the whole idea behind this and that’s the way local SEO and SEO in general is going. Create good content, for the searcher, but also for the search engines; because the searchers are gonna eat it up also the search engines. The search engines wanna see that you are a website and a business that’s an authoritative figure in your industry and you can do that simply by creating this content.

So, hopefully I’ve summed up a really good simple way for you to create better local SEO content. And like I said earlier, this is something that I wanted to do. I wanted to create a Soundcloud, sound byte here that it’s audio. It doesn’t take much time to listen to. Hopefully, it’s a little bit different, its engaging, I know I hate reading, I’m sure you do, too. I hate writing, that’s why wanna do this quick and easy. And I also wanted to try to build a little bit of a relationship with you. I wanted to you guys to hear my voice and not just see a bunch of words on a page.

Please Share!

So hopefully you enjoyed this, and if you have time, please share this article or it’s gonna be I guess a Soundcloud byte. Please share it with anybody that you know who needs help with their local SEO or their Google My Business problems. I’m trying to get that these stuff out there as best as I can. If you haven’t it already, be sure to download the local SEO training kit. It’s up on the top right of this blog post, you see in the top right hand corner a blue box. What you do is you just sign up, put your name and email in there, you’ll get an email link from A-Webber who is our software provider. And it’ll just say – Confirm that you want to sign up for the local SEO tips from meaningful marketing. Once you clicked confirm, you’re gonna get that local SEO training kit and you’re gonna be on your way to creating good search engine rankings for your business and also good content.

So hopefully enjoy this post, it’s been a bit long and well see you again soon.

The post How To Create Great Local SEO Content appeared first on Meaningful Marketing.

How the North Pole became part of Santa’s story



We’ve all heard the stories. Kids all around the world send letters addressed to Santa at the North Pole to ask for presents in exchange for good behavior

The letters couldn’t just go to Santa — they had to be mailed to the North Pole: Santa’s headquarters. Filled with Arctic chill, hardworking elves, red-nosed reindeer and Santa’s workshop, the North Pole is a magical place.

But how did the myth of the North Pole come to be? How did Santa’s ground zero become the North Pole?

Let’s start with Santa.

Saint Nick didn’t begin as the plump, jolly, white-bearded man we all know today


A Russian depiction of Santa from 1294. Not exactly holly and jolly.

More about Travel, Christmas, Destinations, Santa Claus, and North Pole

Pregnancy At Week 20

Baby Learns How To Grab 1

What to Expect at 20 Weeks Pregnant

This article is going to cover how big your baby currently is, what symptoms you may be experiencing, as well as what preparations may be smart to make during this week of your pregnancy

Week 20 pregnancy

The 20th week of pregnancy is such an exciting milestone; you’re halfway there! There are probably 4 million things going through your head this week. Is my baby healthy? Is everything progressing as it should? Am I doing everything I can do for him/her? More than likely, if you’re attending regular doctor’s appointments, you know the answer to those questions. In addition to that, you may already know your baby’s sex! Continue reading for some additional information on the exciting changes happening within your body, as well as your little one’s.

Your baby is a banana!

Your baby is about the size of a banana. Crazy, right? That’s INSIDE you! Weighing in at about 10 ounces and 6.5 inches long- your teeny tiny bundle of joy is doing some major growing, in there! Your baby has been doing a lot more swallowing of your amniotic fluid to help with his digestive system. Your baby is also producing merconium, which is a sticky substance that he or she will expel in their first few diapers after birth. So don’t be alarmed when the first soiled baby diaper is very tar-like.


Feeling any of those Symptoms yet?

Symptoms this week can vary, but generally include heartburn and indigestion, leg cramps, and trouble sleeping. Most mom’s have shed the morning sickness by this point, but you may not be so lucky. It’s okay if you’re still feeling it- relax and eat what doesn’t hurt your tummy, as well as things that won’t flare up any heartburn. Also make sure to eat several hours before you go to sleep, that way your stomach has plenty of time to digest. For the leg cramps, you can always get up and walk around; however doing so isn’t as easy as it used to be (are you doing more rolling out of bed, yet?). Try flexing your toe so that it is perpendicular to your leg. If you are experiencing trouble sleeping utilize any pillows you have to make yourself more comfortable (try one between your legs, and even under your belly if you need to.) You can also always look into a maternity pillow, such as the “snoogle” that contours perfectly to your changing body. Your trouble sleeping could also be attributed to the change in your bodies core temperature due to hormones, metabolism, and that extra weight. If so, keep your room cooler than normal, as well as only wear what you absolutely need to sleep in. Weight gain varies greatly depending on whether you were underweight or overweight before getting pregnant. More than likely you have gained around 10 pounds, so far, and you can expect to gain about a pound a week for the duration of your pregnancy.


Have you had a chance to take any birthing or parenting classes? If not, no worries, you still have time! While the doctors and midwives will be able to help you every step of the way, it definitely does not hurt to have some practice, especially if you are a first time mom. If you haven’t already, you’re probably getting ready to talk to your work about your exciting news. Make sure you talk to your company about anything you need to do prepare for maternity leave; whatever can be done to to make the last half of your pregnancy easier is always a good idea!

Take care of your body (and theirs)

Your body is working overtime to make sure you, and your baby, make it through this process in the healthiest way possible. You can discuss with your doctor any special dietary measurements you need to be taking, but iron is definitely an element that is important for you and baby during your pregnancy. Eating red meat is a good way to build up the iron that your baby needs, as well poultry (especially the dark meat), legumes, iron fortified cereal, products that are soy-based, spinach, raisins, and prune juice.

Taking some time for yourself

Whether your a first time mom or not, your life is about to change in a big way. Make sure you are taking plenty of time to de-stress everyday, as well as treat yourself a little. Read a book, exercise, watch a movie, cuddle with your significant other: whatever it is that helps you be YOU at the end of your day. One great idea is to get some professional maternity pictures taken (although I’m sure you’ve been taking some bump pictures every step of the way!) Some suggestions for a little indulgence: get a pedicure/manicure, on your own or with some friends. Loosen up with a prenatal massage, buy some cute clothes to relax around the house, or an outfit that makes you feel beautiful for a night out on the town with your honey. Growing a human being is hard work, and you definitely deserve it, mama-to-be!

Featured photo credit: Baby Learns How To Grab via

The post Pregnancy At Week 20 appeared first on Lifehack.